Colin Owens

Meta

Ads manager guidance

Role: Lead Designer

I was the senior designer for Ads Audience Expansion, a workflow that uses machine learning to assess and suggest optimizations across ad campaigns.

I was also a member of the leadership team, working on standards for design systems, workshop exercises and project management.

 

Ads advice Custom configuration

Mid-flight audience expansion advice

 

High cost warning

Audience expansion across ad sets

 

Priotization JTBD

Ads manager

 
Colin Owens
2025