Role: Lead Designer, Ads Manager

Senior designer for Ads Audience Expansion — a machine-learning workflow that surfaces optimizations across ad campaigns. Designed the ML decision-workflows themselves — how the model chose scope and method for affecting change — plus the runtime-composed surfaces displaying model output.

Authored research goals and drove product decisions from UX research and live-traffic testing, stepping in where PM coverage was thin. Translated model output into a coherent advertiser-facing product experience — designing the frame a model populates, not a fixed layout.

Contributed to shared product platform tooling used across the Ads org. Member of the design leadership team working on standards for design systems, workshop exercises, and project management.